Overview

Welcome to a brave new world of digital printing, where the impossible has been made possible by advances in personalisation, decoration, labelling and packaging. Explore case studies that highlight the phenomenal capabilities of modern digital printing equipment and learn more about the potential for mass customisation to drive product sales and innovation. It’s time to connect meaningfully with consumers.
 

Flexible Packaging

It's the biggest shift in packaging today – the ongoing transition from rigid to flexible packaging. Growth in this market offers brands real opportunities to improve shelf presence and differentiation. While digital media has adversely affected some traditional print sectors, for packaging it’s a positive, if disruptive, factor. And, where there are disruptions, there are opportunities.

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Flexible Packaging
Customisation

Customisation

Gone are the days when consumers blindly purchased tried-and-tested products – today, they make choices to meet their specific needs. And that's where customisation comes into play. Brands are now moving into mass customisation, elevating customer loyalty and engagement and helping to boost sales – not only from their own websites but also in retail environments.

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Folding Cartons

Folding cartons arguably began the packaging industry as we know it today. While the format may be so familiar to consumers that they are rarely given a second thought, the process of creating folding cartons is a multi-stage exercise in coordination and creativity. The very ubiquity of folding cartons means that only the most creative designs will stand out – but they also represent a wonderful opportunity to push the boundaries. With digital printing, there are almost limitless possibilities to create outstanding and innovative folding carton designs.

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Folding Cartons
Personalisation

Personalisation

Nobody wants to be just a number: mass-produced consumer goods are very outmoded. Today, consumers see themselves as individuals, and they have the power to shape not just your sales but the very identity of your brand. Personalised communications and packaging let you engage with consumers one-on-one and emphasise that their needs are important to you. The days of brands merely talking are over; we live in an age where brands must listen and adapt to survive.

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Decoration

Creative finishing and decorative approaches to packaging can help your product stand out on the shelf and make an impression on consumers. Have fun with your brand and be playful – consumers have learned to expect the unexpected. Explore the possibilities to cut out bland, homogenous design, and foil any attempts at blending in. Add some sparkle with glitter or reflect on the potential of mirrored surfaces. Show your mettle and don’t let consumers be bored by cardboard.

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Decoration
Labels

Labels

Let people know where they stand by giving them the information they need clearly and quickly. But don’t be afraid to communicate the essentials in imaginative or even amusing ways. Labels are a vital part of product packaging, but necessary needn’t mean dull. Labels let you combine the informative with the creative and design something truly special. Beauty is in the eye of the consumer, so why not create labels that add colour and imagination to their everyday lives?

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Commercial Printing

Commercial printing is a business driven by cost, time and quality considerations. Customers are looking for value and speedy delivery, but they know that their brands could be harmed by poor quality results. Today’s digital printing presses tick all the boxes by delivering exceptional products in ever-faster turnaround times so that brands can seize opportunities to communicate with consumers.

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Commercial Printing
Protection & Security

Protection & Security

One of the greatest dangers to the sustainability of creativity is counterfeiting. In essence, it’s theft – it involves stealing from the original creator, and also from consumers who may be duped into spending money on inferior products or services. Counterfeits purporting to be from an authentic brand can damage trust – but modern security printing can help.

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News and insights from the Creative Solutions Blog