Decorative printing makes brands not only more aesthetically pleasing, but more interesting and potentially more profitable too. Technological advances such as HP Mosaic software are also strongly aligned with the personalisation trend, as they allow [...]
Decorating is a basic human need and allows each of us to express our creativity and individuality. So it’s no wonder that when brands get decorative, consumers tend to react positively.
Read our case studies to see how the decorative arts have been democratised thanks to technology that allows almost infinite variations to be created on a theme, so that brand packaging can share a commonality that allows it to be recognised, while standing out as an individual item.