Decorating is a basic human need and allows each of us to express our creativity and individuality. So it’s no wonder that when brands get decorative, consumers tend to react positively.
Creative finishing and decorative approaches to packaging can help your product stand out on the shelf.
Explore the possibilities - cut out bland, homogenous design, and foil any attempts at blending in. Add sparkle with glitter or reflect on the potential of mirrored surfaces. Show your mettle and don’t bore consumers with cardboard.
Read our case studies to see how technology can democratise the decorative arts.
02 Dec 2019
Ahead of the pack If you’ve already seen the HP Indigo GEM video, you’ll know that this transformative tec [...]
09 Oct 2019
The new HP Indigo GEM delivers a complete range of label embellishment options at the speed of the printing pr [...]
09 Jul 2019
The never-ending quest for novelty… If you work as a marketer or as a designer, you’re accustomed to seein [...]
11 Apr 2019
Lighting up a special occasion. Diwali – or the Festival of Lights – is a hugely important religious and c [...]
10 Apr 2019
Passion on the inside – and the outside. Few experiences are more dispiriting than finding a quality product [...]