One of the greatest dangers to the sustainability of creativity is counterfeiting. In essence, it’s theft – stealing from the original creator, and also from consumers, duped into spending money on inferior products or services. Counterfeiting of authentic brands damages trust – but modern security printing can help.
HP SmartStream Designer software allows you to create and add security elements that make detecting counterfeits easier. Technology helps brands stay ahead of fraudsters through innovative techniques such as micro text and micro 2D barcodes. Protection and security printing also assist in tracking and tracing, while security fonts make illegal duplication near impossible.
HP Mosaic software lets you combine creativity with security through the generation of random, beautiful guilloché patterns.
20 Mar 2020
A new chapter in textbook traceability
09 Jul 2019
The never-ending quest for novelty… If you work as a marketer or as a designer, you’re accustomed to seein [...]
11 Jun 2019
It’s a global voyage from coffee plantations on the slopes of Peru to a roastery in Shanghai, and then to ea [...]