It’s the biggest shift in packaging today – the ongoing transition from rigid to flexible packaging. This growing market offers brands real opportunities to improve shelf presence and differentiation. While digital media has adversely affected some traditional print sectors, for packaging it’s a positive, if disruptive, factor. And, where there are disruptions, there are opportunities.
Food packaging represents the lion’s share of flexible packaging applications. While barrier properties keep food safe and appetising, its low weight makes it economical to produce and transport.
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