Consumers no longer blindly purchase tried-and-tested products – today, they make choices to meet their specific needs. And that’s where customisation, and mass customisation in particular, comes in.
Research shows that consumers who buy customised products are more satisfied, valuable and brand loyal – they engage more with the brand owner, visit the website more often and stay on the page longer.
Customisation, today’s branding strategy, plays a vital role in increasing efficiency, optimising resources and minimising waste. Read our case studies for proof.
20 Mar 2020
Mixing it up without the hiccoughs.
02 Dec 2019
Ahead of the pack If you’ve already seen the HP Indigo GEM video, you’ll know that this transformative tec [...]
30 Jul 2019
Three South African digital printers beat off fierce local and international competition to scoop top honours
29 Jul 2019
Apply your imaginations to packaging
09 Jul 2019
The never-ending quest for novelty… If you work as a marketer or as a designer, you’re accustomed to seein [...]
10 Apr 2019
Cowabunga! In-creasing chocolate sales through digital printing. Parra (Cow) brand chocolate has been a famili [...]
10 Apr 2019
Reinventing an iconic vodka brand – in millions of ways. Alcohol and creativity have a long and intertwined [...]