Driving growth through innovation with Epson
Established in 1998 in Cape Town, C2 Digital Print is a specialist digital printing house that offers a broad spectrum of printing services including litho, signage, books and posters. Their goal is to be one of Cape Town’s leading digital printers, and a sector leader in South Africa. As part of realising this ambition, they have a track record of investing in cutting-edge printing technology.
We spoke to Chad Hendriks of C2 Digital Print to discuss the latest technology solution acquisition that has been integrated into their printshop – the Epson SureColor SC-R5010L.
Introducing the Epson SC-R5010L
Epson’s new resin ink large format printer (LFP) offers accurate, colour-consistent printing on multiple substrates. This digital LFP features multiple innovations including the 4.3” LCD touchscreen for intuitive control and status monitoring, and bulk ink pouches, with downtime during or between jobs minimised by the “hot-swap” function.
This LFP is designed to allow print shops to expand their portfolio and offer customers solutions including marketing and branding banners, wall coverings, vinyl, film and textiles.
A seamless process
The opportunity to add additional services helped persuade C2 Digital Print to be one of the first printshops in South Africa to invest in the SC-R5010L. The company was looking for improved print quality at scale in terms of image, colour registration and text reproduction. As a busy company, they needed a solution that could be swiftly integrated into their operations without any teething issues, and with a robust design that could handle heavy use.
Chad reports that this was indeed their experience. Given that the C2 Digital Print team was already familiar with Resin printing technology, relatively little training was required. With the Epson SC-R5010L requiring very little maintenance, the integration of the new printing press has been seamless.
Working with Kemtek again
C2 Digital Print is a long-time Kemtek customer, and they describe their experience with the installation and commission of the SC-R5010L as being a pleasure. As always, they enjoyed working with Aziza, and the visiting technicians from Epson worked quickly and efficiently, whilst taking the time to explain all new aspects of the LFP.
The Epson technicians soon had the new SC-R5010L up and running, with the first job for a C2 Digital Print customer being completed on day three. Since then, the SC-R5010L has worked flawlessly, with any minor software issues being rapidly resolved through a simple phone call.
Chad revealed that some of the key advantages of working with Kemtek are the speed of response to requests for information or consumables (and the fact that Epson produces all of these further accelerates the supply chain), and the always-on approach of key Kemtek staff in terms of being available whenever they were needed.
Business benefits of the SC-R5010L
With the Epson SureColor SC-R5010L, C2 Digital Print have been able to optimise new revenue generating opportunities. They no longer have to split jobs, and existing customers have been impressed by the quality they have seen. Quality, according to Chad, that they simply cannot get anywhere else.
The ability to rapidly print all the collateral for nationwide campaigns in a single location has helped C2 Digital Print to win new business, as has the fact that using eco-friendly water-based Resin printing technology. This is perfectly aligned with the increasing focus on sustainable approaches to marketing.
Spreading the word
C2 Digital Print has effectively been able to communicate their expanded service offering via their website and through highlighting their installation event on their social media channels. However, they have found that word-of-mouth (WOM) or peer-to-peer (P2P) marketing is the most effective technique.
In their messaging, they have focused on the huge improvements in quality offered by the Epson SureColor SC-R5010L, and the ability to produce exceptional backlit prints, canvas photo prints, sticker vinyls and car wraps, among many other items.
A brighter future
Investing in the latest digital printing solutions has helped C2 Digital Print to position themselves for both organic growth and increased collaboration, as well as being able to meet the needs of major nationwide and international customers.
Their experiences to date with the SC-R5010L have been entirely positive. Chad ended our conversation by commenting that as a Level One B-BBEE supplier, C2 Digital Print is committed to not only continuing to invest in technology solutions, but also to providing career and skills transfer opportunities to more South Africans.
To learn more about the Epson SureColor SC-R5010L and what it can do for your business, contact Aziza Mahomed, Business Development Manager – Epson on +27 (0)79 527 0067 or email her at azizam@kemtek.co.za
Alternatively, visit Epson SC-R5010L | Kemtek or Welcome (c2digital.co.za)
