20 Mar 2020
Protein Supplies Australia provide themselves on supplying clean, natural nutrition to athletes and people who enjoy taking care of themselves. When they launched two new products – Spark Pre-Workout and Pea-Pro Non-GMO Pea Protein – they needed their flexible packaging (in this case, flat-bottomed pouches with solvent-based lamination) to look the part.
In the same way that they are known for the quality of their products, they also wanted quality packaging – and, like many gym-goers, they wanted to see results fast.
This was no ordinary product launch – there were a total of 24 different SKUs and a requirement for 1 000 of each design. That meant a total print length of some 6 000 metres – the sort of distance that even the most dedicated keep-fit aficionado would regard as a serious warm-up.
With the aid of their HP Indigo 20000 digital printing press, the converter (Taiwan Lamination) was able to complete the task in less than 2 weeks, meaning that Protein Supplies Australia could go ahead with their launch as planned. This provided a serious boost to their market entry impact and helped establish the new products amongst their target audience.
Using digital printing presses to create flexible packaging solutions offers the ideal combination of speed and quality, meaning that even the most complex and demanding jobs can be completed on time and within specification.
Contact Kemtek for help when you need to work out flexible packaging challenges
22 Mar 2020
In a nutshell – digital printing improves turnaround times.